Avoid Being Penalized after Google Updates Their System

This is a guest post submitted by SEO Professional: Boril Dimov

If you are in the SEO game (search engine optimization), you are probably aware that Google constantly updates their system with new algorithms. One of the biggest reasons for this is that they are trying to remove high ranking sites that don’t deserve such a ranking, by having a fair ranking system. And unless you work for Google, you will not know what changes they have made in the new algorithms. Though this does not mean you won’t be able to prepare your site/blog for the changes. There are many things you can do to avoid being penalized as Google updates their system. In this article I will be discussing some important ways to doing so.

If you’re familiar with SEO, then you have probably heard of some ways that work and don’t work for getting good page . But you will not fully understand SEO by merely reading what others think. For instance, many people think the SEO game has totally changed after the new Penguin update. This is not true. Google still uses some of the same main concepts for ranking pages. They are trying to give rankings to only the top quality sites. This was what they were trying ten years ago. Now it is the same. Google only changes some of the criteria.

One way to rank high on Google is to build a more trustful online image for your site. Having a more trustful site will show Google that your site is genuine and of higher quality. It shows that people find your site as having helpful/interesting information about a topic. Increasing trust will help your site be ranked on Google even after they update their system with new algorithms.